Co-authored by Nick Wilkins and Dr Sunny Stout Rostron Naturally business coaches want to market their services. And what more tempting way to sell business coaching than to quote nice big numbers about the return on investment (ROI) the client firm can reap? Like this, for example: “The latest study on executive coaching ROI is […]
Tag: coaching research
This article is adapted from Sunny Stout Rostron’s book, “Business Coaching Wisdom and Practice: Unlocking the Secrets of Business Coaching” (2009) available from Knowledge Resources in Johannesburg or from http://www.knowres.co.za What do we really know about how coaching works, exactly how well it works, and when it works best? In essence, not much. Our “knowledge” […]
Sunny Stout-Rostron Associates 