Co-authored by Nick Wilkins and Dr Sunny Stout Rostron Naturally business coaches want to market their services. And what more tempting way to sell business coaching than to quote nice big numbers about the return on investment (ROI) the client firm can reap? Like this, for example: “The latest study on executive coaching ROI is […]
Tag: ICF
“Breadth and depth, context and content, Sunny Stout-Rostron and contributing author Nick Wilkins paint an extraordinarily rich panorama of the field of business coaching and within it, leadership coaching. This volume brings theory and application together to inform coach and client alike about the transformational journey that coaching can be. It offers the reader accessible […]
This article is adapted from Sunny Stout Rostron’s new book, Business Coaching Wisdom and Practice: Unlocking the Secrets of Business Coaching (2009) which is available from Knowledge Resources (www.knowres.co.za) The focus of the coaching conversation is to help the client work towards achieving their desired outcomes. It is in this process of reflection, where coach […]
Sunny Stout-Rostron Associates 