Co-authored by Nick Wilkins and Dr Sunny Stout Rostron Naturally business coaches want to market their services. And what more tempting way to sell business coaching than to quote nice big numbers about the return on investment (ROI) the client firm can reap? Like this, for example: “The latest study on executive coaching ROI is […]
Tag: International Coach Federation
This article is adapted from Sunny Stout Rostron’s new book, Business Coaching Wisdom and Practice: Unlocking the Secrets of Business Coaching (2009) which is available from Knowledge Resources (www.knowres.co.za) The focus of the coaching conversation is to help the client work towards achieving their desired outcomes. It is in this process of reflection, where coach […]
This article is adapted from Sunny Stout Rostron’s new book, Business Coaching Wisdom and Practice: Unlocking the Secrets of Business Coaching (2009) which is available from Knowledge Resources (www.knowres.co.za) Coaching in South Africa is currently a service industry. To date, COMENSA’s overriding brief has been to develop the credibility of this emerging profession, aligning national […]
This article is adapted from Sunny Stout Rostron’s new book, Business Coaching Wisdom and Practice: Unlocking the Secrets of Business Coaching (2009) which is available from Knowledge Resources (www.knowres.co.za) Ethics are most often recognized as the rules of conduct in respect of a particular group or culture, or the moral principles of an individual. Ethics […]
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